A personalised, direct-to-consumer subscription service.
Blink is a premium pet food brand for discerning cat owners that care about the quality of ingredients and the health of their pets. The brand understands that cats are more than pets; they are part of the family. They wanted to launch an online sales channel that echoes this while providing an easy and engaging user experience for customers to order healthy meal plans for their cats.
Blink Subscriptions gives customers complete peace of mind that their feline friends get a tailored, healthy meal without fail. The user-centric design ensures a personal, effortless experience for customers, while a bespoke warehouse fulfilment system maximises operational efficiencies and facilitates excellent customer service and support.
Ruby on Rails